Altitude Gin has just won the most important wine and spirits competition in the world judged by women buyers – the Women’s Wine and Spirits Awards. With Gin being the UK’s favourite spirit, winning a Gold […]
Sandwiched between wealthy Baby Boomers and young Millenials, Generation X are big news for wine brands. Currently aged between 37 and 52, this group makes up a quarter of the population of the USA and […]
In recent years female spending power has rocketed as professional women have climbed the ranks and made their presence known in the boardroom. According to UK-based consultancy GenAnalytics, women now own $27 trillion of the world’s wealth which amounts […]
“Experiential” marketing campaigns are nothing new, but up until now they’ve largely been the preserve of spirits brands and producers. Memorable recent campaigns include Campari’s narrowboat pop-up on a London canal and Bacardi-owned Bombay Sapphire’s ‘The Grand Journey’ event held in […]
BÖEN Wines in Napa Valley is trialing the use of nearfield communication (NFC) in their innovative “Tap The Cap” packaging. The winery is placing special caps on their Chardonnay and Pinot Noir wines which will give consumers valuable information about the wine while they are […]
Located just outside of Verona in northern Italy, Pasquais a winery with a mission to challenge and transform the way the industry interacts with influencers. Rather than simply paying influencers to advertise their products the winery supports gifted young creatives through […]
There have been notable women scattered throughout the history of winemaking like Barbe-Nicole Clicquot Ponsardin who is better known as Veuve Clicquot and became the first woman to run a champagne house following her husband’s […]
Wine brands know that one of the most important parts of their market presence is their label, so it is hardly surprising that more and more wineries are embracing new technologies to find unique ways to stand out from the crowd. Augmented […]
Artificial intelligence may be a relatively young field, but pioneering voices in the wine industry are already finding ways to use this technology. Over in New Zealand the Fine Wine Delivery Company has partnered with an AI […]
Once a modest niche category, the canned wine movement has gathered pace over the past five years and is now one of the industry’s fastest growing categories. According to Nielsen in the USA the $45 million business only makes up around […]
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