We’ve all heard about the growing importance of millennial consumers, those individuals born between 1981 and 1996 who currently constitute around 25% of the global population. According to the World Data Lab by 2020 this […]
As our world becomes ever more interconnected, exciting dishes and ingredients from all over the globe are finding their way onto our plates. Consumers now have more choices than ever before when it comes to […]
In the UK, United States and much of Western Europe, it’s women who do most of the wine buying in supermarkets and shops. According to research by Wine Intelligence, there are also more female wine […]
In the USA women make 83% of wine purchasing decisions, while in the UK the number is 80% and in France 70%. All over the world there is a strong tendency for women make most […]
When it comes to creating awesome marketing campaigns for your wine brand one of the most powerful tools you can use is customer data. Carefully examining the consumer habits and lifestyle of your customers can […]
With women now making up the majority of wine consumers in many countries around the world, fine-tuning your marketing campaigns to engage female consumers is now more important than ever. In the U.S. alone women […]
With their passionate hunger for new and exciting experiences, we’ve all heard about how Millennials are shaping the future of the wine industry. No longer content with simply enjoying a good bottle of wine, these […]
Millenials, organic wine, wine cocktails, bourbon barrel ageing and drinking-in are the trends for the growing wine and spirits market of 2019. 1) Millenials are of Age Millenials out-drank the baby boomers in 2018, and by […]
The Women’s Wine & Spirits Awards is the World’s Most Important Wine & Spirits Competition Judged by Women Organised by CWSA, the “the most influential wine and spirits competition in the world“, “responsible for 1 billion bottles sold […]
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