“Experiential” marketing campaigns are nothing new, but up until now they’ve largely been the preserve of spirits brands and producers. Memorable recent campaigns include Campari’s narrowboat pop-up on a London canal and Bacardi-owned Bombay Sapphire’s ‘The Grand Journey’ event held in […]
Located just outside of Verona in northern Italy, Pasquais a winery with a mission to challenge and transform the way the industry interacts with influencers. Rather than simply paying influencers to advertise their products the winery supports gifted young creatives through […]
There have been notable women scattered throughout the history of winemaking like Barbe-Nicole Clicquot Ponsardin who is better known as Veuve Clicquot and became the first woman to run a champagne house following her husband’s […]
Wine brands know that one of the most important parts of their market presence is their label, so it is hardly surprising that more and more wineries are embracing new technologies to find unique ways to stand out from the crowd. Augmented […]
Artificial intelligence may be a relatively young field, but pioneering voices in the wine industry are already finding ways to use this technology. Over in New Zealand the Fine Wine Delivery Company has partnered with an AI […]
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