If we compare the contents of an affluent and retired 65-year old woman’s shopping basket with a 20-something college grad, the chances are their wine purchases will be wildly different. So, what drives these generations in […]
Brand new research from Cornell University has revealed the key role that tastesensitivity plays in consumer choices by studying the behaviour of supertasters compared with those with less taste sensitivity. Supertasters Versus Normal Tasters Broadly speaking, sensory research has […]
One straightforward way to make your labels stand out from the competition is to use bright, bold colours which catch consumers’ eyes as they scan the shelves. The three primary colours red, yellow and blue are […]
Women buy 80% of wine sold in Britain… but that still doesn’t stop men ALWAYS grabbing the wine list, says Jilly Goolden The survey of 1,027 people was done by the Women’s Wine & Spirits Awards […]
Researching and understanding your target consumers is a key part of any wine marketing strategy, but this approach is limited by consumers’ understanding of wine. Steve Jobs astutely summarised an alternative approach; “Some people say, […]
We’ve all heard about the growing importance of millennial consumers, those individuals born between 1981 and 1996 who currently constitute around 25% of the global population. According to the World Data Lab by 2020 this […]
As our world becomes ever more interconnected, exciting dishes and ingredients from all over the globe are finding their way onto our plates. Consumers now have more choices than ever before when it comes to […]
In the UK, United States and much of Western Europe, it’s women who do most of the wine buying in supermarkets and shops. According to research by Wine Intelligence, there are also more female wine […]
In the USA women make 83% of wine purchasing decisions, while in the UK the number is 80% and in France 70%. All over the world there is a strong tendency for women make most […]
When it comes to creating awesome marketing campaigns for your wine brand one of the most powerful tools you can use is customer data. Carefully examining the consumer habits and lifestyle of your customers can […]
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