
WWSA


Women choose Chilean wine as one of the favorites worldwide
In the latest version of Women’s Wine & Spirit Awards, the world’s most important wine competition judged exclusively by women, Marques de Casa Concha won two gold medals and was chosen as the Chilean Wine […]

Move over peanut butter whiskey, now there’s a chocolate option
Paul Thomas is a man who loves a challenge. As founder of the award-winning Julian Hard Cider, Thomas has been breaking boundaries for a decade. And his latest project, 8-Ball Whiskey, is the first chocolate-infused bourbon whiskey […]

Great Bourton distiller wins gold
Sky Wave Gin, distilled by a Great Bourton woman, has just won the most important wine and spirits competition in the world judged by women buyers – the Women’s Wine and Spirits Awards. Sky Wave […]

Altitude Gin Claims Gold at Women’s Wine & Spirits Awards
Altitude Gin has just won the most important wine and spirits competition in the world judged by women buyers – the Women’s Wine and Spirits Awards. With Gin being the UK’s favourite spirit, winning a Gold […]

Why Brands Need To Invest In Generation X
Sandwiched between wealthy Baby Boomers and young Millenials, Generation X are big news for wine brands. Currently aged between 37 and 52, this group makes up a quarter of the population of the USA and […]

Growing Female Spending Power Entices Luxury Wine Brands
In recent years female spending power has rocketed as professional women have climbed the ranks and made their presence known in the boardroom. According to UK-based consultancy GenAnalytics, women now own $27 trillion of the world’s wealth which amounts […]

The Wine Industry Gets Inspired By Experiential Spirits Marketing Campaigns
“Experiential” marketing campaigns are nothing new, but up until now they’ve largely been the preserve of spirits brands and producers. Memorable recent campaigns include Campari’s narrowboat pop-up on a London canal and Bacardi-owned Bombay Sapphire’s ‘The Grand Journey’ event held in […]

BÖEN Winery Using “Tap The Cap” Technology To Guide Consumers
BÖEN Wines in Napa Valley is trialing the use of nearfield communication (NFC) in their innovative “Tap The Cap” packaging. The winery is placing special caps on their Chardonnay and Pinot Noir wines which will give consumers valuable information about the wine while they are […]

The Italian Winery Transforming Influencer Marketing
Located just outside of Verona in northern Italy, Pasquais a winery with a mission to challenge and transform the way the industry interacts with influencers. Rather than simply paying influencers to advertise their products the winery supports gifted young creatives through […]