BÖEN Wines in Napa Valley is trialing the use of nearfield communication (NFC) in their innovative “Tap The Cap” packaging. The winery is placing special caps on their Chardonnay and Pinot Noir wines which will give consumers valuable information about the wine while they are […]
Located just outside of Verona in northern Italy, Pasquais a winery with a mission to challenge and transform the way the industry interacts with influencers. Rather than simply paying influencers to advertise their products the winery supports gifted young creatives through […]
There have been notable women scattered throughout the history of winemaking like Barbe-Nicole Clicquot Ponsardin who is better known as Veuve Clicquot and became the first woman to run a champagne house following her husband’s […]
Wine brands know that one of the most important parts of their market presence is their label, so it is hardly surprising that more and more wineries are embracing new technologies to find unique ways to stand out from the crowd. Augmented […]
Artificial intelligence may be a relatively young field, but pioneering voices in the wine industry are already finding ways to use this technology. Over in New Zealand the Fine Wine Delivery Company has partnered with an AI […]
Once a modest niche category, the canned wine movement has gathered pace over the past five years and is now one of the industry’s fastest growing categories. According to Nielsen in the USA the $45 million business only makes up around […]
If we compare the contents of an affluent and retired 65-year old woman’s shopping basket with a 20-something college grad, the chances are their wine purchases will be wildly different. So, what drives these generations in […]
Brand new research from Cornell University has revealed the key role that tastesensitivity plays in consumer choices by studying the behaviour of supertasters compared with those with less taste sensitivity. Supertasters Versus Normal Tasters Broadly speaking, sensory research has […]
One straightforward way to make your labels stand out from the competition is to use bright, bold colours which catch consumers’ eyes as they scan the shelves. The three primary colours red, yellow and blue are […]
Women buy 80% of wine sold in Britain… but that still doesn’t stop men ALWAYS grabbing the wine list, says Jilly Goolden The survey of 1,027 people was done by the Women’s Wine & Spirits Awards […]
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