Women’s Wine & Spirits Awards Hajy Distilling

Wine brands know that one of the most important parts of their market presence is their label, so it is hardly surprising that more and more wineries are embracing new technologies to find unique ways to stand out from the crowd. Augmented […]

Researching and understanding your target consumers is a key part of any wine marketing strategy, but this approach is limited by consumers’ understanding of wine. Steve Jobs astutely summarised an alternative approach; “Some people say, […]