Women’s Wine & Spirits Awards Pazo Pondal

Researching and understanding your target consumers is a key part of any wine marketing strategy, but this approach is limited by consumers’ understanding of wine. Steve Jobs astutely summarised an alternative approach; “Some people say, […]

With women now making up the majority of wine consumers in many countries around the world, fine-tuning your marketing campaigns to engage female consumers is now more important than ever. In the U.S. alone women […]