Women’s Wine & Spirits Awards Winner Concha y Toro

BÖEN Wines in Napa Valley is trialing the use of nearfield communication (NFC) in their innovative “Tap The Cap” packaging. The winery is placing special caps on their Chardonnay and Pinot Noir wines which will give consumers valuable information about the wine while they are […]

Skånska Spritfabriek’s G-Gin Classic and was recently named Gin of the Year and won double gold during the Women’s Wine and Spirits Awards (WWSA) 2018. The G-Gin Rosé systergroup won double gold. The competition judged […]

Researching and understanding your target consumers is a key part of any wine marketing strategy, but this approach is limited by consumers’ understanding of wine. Steve Jobs astutely summarised an alternative approach; “Some people say, […]