Women’s Wine & Spirits Awards Kafi Liqueur

One straightforward way to make your labels stand out from the competition is to use bright, bold colours which catch consumers’ eyes as they scan the shelves. The three primary colours red, yellow and blue are […]

Brand new research from Cornell University has revealed the key role that tastesensitivity plays in consumer choices by studying the behaviour of supertasters compared with those with less taste sensitivity. Supertasters Versus Normal Tasters​ Broadly speaking, sensory research has […]