Women’s Wine & Spirits Awards Winner La SU

“Experiential” marketing campaigns are nothing new, but up until now they’ve largely been the preserve of spirits brands and producers. Memorable recent campaigns include Campari’s narrowboat pop-up on a London canal and Bacardi-owned Bombay Sapphire’s ‘The Grand Journey’ event held in […]

Researching and understanding your target consumers is a key part of any wine marketing strategy, but this approach is limited by consumers’ understanding of wine. Steve Jobs astutely summarised an alternative approach; “Some people say, […]