Women’s Wine & Spirits Awards Winner O’live Gin

When it comes to creating awesome marketing campaigns for your wine brand one of the most powerful tools you can use is customer data. Carefully examining the consumer habits and lifestyle of your customers can […]

Sandwiched between wealthy Baby Boomers and young Millenials, Generation X are big news for wine brands. Currently aged between 37 and 52, this group makes up a quarter of the population of the USA and […]