Sizzling Success of the Sparkling Wine Market: Trends and Innovations Fueling Global Glittering Growth
The global sparkling wine market reached a value of $33.9 billion in 2019, projected to soar to $51.7 billion by 2027, exhibiting a robust CAGR of 7.3% during the projection period. Sparkling wine is a
The Evolving Landscape of Wine Buyers: A Gender-Inclusive Perspective
IntroductionThe wine and spirits industry has undergone a sea change, shaped by shifts in consumer behavior, social norms, and economic dynamics. While historical narratives often painted the industry as a male-dominated sphere, emerging trends indicate
Rice Whiskey: Embracing Tradition and Riding the Wave of Popularity
Rice, for centuries an emblem of sustenance and culture in Asia, has danced its way through traditional spirits ranging from the delicate shochu and sake to the hearty baijiu and lao-lao. Yet, its influence in
Woman behind Montanya Distillers, Women’s Wine & Spirits Awards Winner
Karen Hoskin, founder, Montanya Distillers in Crested Butte Montanya Distillers, founded by Karen Hoskin, has received awards at the Women’s Wine and Spirits Awards, and more. What inspired you to get into the distilling industry?I
Women choose Chilean wine as one of the favorites worldwide
In the latest version of Women’s Wine & Spirit Awards, the world’s most important wine competition judged exclusively by women, Marques de Casa Concha won two gold medals and was chosen as the Chilean Wine
Move over peanut butter whiskey, now there’s a chocolate option
Paul Thomas is a man who loves a challenge. As founder of the award-winning Julian Hard Cider, Thomas has been breaking boundaries for a decade. And his latest project, 8-Ball Whiskey, is the first chocolate-infused bourbon whiskey
Great Bourton distiller wins gold
Sky Wave Gin, distilled by a Great Bourton woman, has just won the most important wine and spirits competition in the world judged by women buyers – the Women’s Wine and Spirits Awards. Sky Wave
Altitude Gin Claims Gold at Women’s Wine & Spirits Awards
Altitude Gin has just won the most important wine and spirits competition in the world judged by women buyers – the Women’s Wine and Spirits Awards. With Gin being the UK’s favourite spirit, winning a Gold
Why Brands Need To Invest In Generation X
Sandwiched between wealthy Baby Boomers and young Millenials, Generation X are big news for wine brands. Currently aged between 37 and 52, this group makes up a quarter of the population of the USA and
Growing Female Spending Power Entices Luxury Wine Brands
In recent years female spending power has rocketed as professional women have climbed the ranks and made their presence known in the boardroom. According to UK-based consultancy GenAnalytics, women now own $27 trillion of the world’s wealth which amounts
The Wine Industry Gets Inspired By Experiential Spirits Marketing Campaigns
“Experiential” marketing campaigns are nothing new, but up until now they’ve largely been the preserve of spirits brands and producers. Memorable recent campaigns include Campari’s narrowboat pop-up on a London canal and Bacardi-owned Bombay Sapphire’s ‘The Grand Journey’ event held in
BÖEN Winery Using “Tap The Cap” Technology To Guide Consumers
BÖEN Wines in Napa Valley is trialing the use of nearfield communication (NFC) in their innovative “Tap The Cap” packaging. The winery is placing special caps on their Chardonnay and Pinot Noir wines which will give consumers valuable information about the wine while they are
The Italian Winery Transforming Influencer Marketing
Located just outside of Verona in northern Italy, Pasquais a winery with a mission to challenge and transform the way the industry interacts with influencers. Rather than simply paying influencers to advertise their products the winery supports gifted young creatives through
A New Generation Of Female Winemakers On The Rise
There have been notable women scattered throughout the history of winemaking like Barbe-Nicole Clicquot Ponsardin who is better known as Veuve Clicquot and became the first woman to run a champagne house following her husband’s
The Winery Using Augmented Reality To Tell Their Story
Wine brands know that one of the most important parts of their market presence is their label, so it is hardly surprising that more and more wineries are embracing new technologies to find unique ways to stand out from the crowd. Augmented
How Artificial Intelligence Can Help Consumers Find Their Perfect Wine
Artificial intelligence may be a relatively young field, but pioneering voices in the wine industry are already finding ways to use this technology. Over in New Zealand the Fine Wine Delivery Company has partnered with an AI
Canned Wine Goes Mainstream
Once a modest niche category, the canned wine movement has gathered pace over the past five years and is now one of the industry’s fastest growing categories. According to Nielsen in the USA the $45 million business only makes up around
Why Generation Matters To Wine-Buying Consumers
If we compare the contents of an affluent and retired 65-year old woman’s shopping basket with a 20-something college grad, the chances are their wine purchases will be wildly different. So, what drives these generations in
Cornell University Reveals Taste Sensitivity Is The Next Frontier For Wine Brands
Brand new research from Cornell University has revealed the key role that tastesensitivity plays in consumer choices by studying the behaviour of supertasters compared with those with less taste sensitivity. Supertasters Versus Normal Tasters Broadly speaking, sensory research has
Bright, Eye-catching Colours
One straightforward way to make your labels stand out from the competition is to use bright, bold colours which catch consumers’ eyes as they scan the shelves. The three primary colours red, yellow and blue are
Women buy 80% of wine sold in Britain
Women buy 80% of wine sold in Britain… but that still doesn’t stop men ALWAYS grabbing the wine list, says Jilly Goolden The survey of 1,027 people was done by the Women’s Wine & Spirits Awards
Connecting With Wine Consumers Through Education
Researching and understanding your target consumers is a key part of any wine marketing strategy, but this approach is limited by consumers’ understanding of wine. Steve Jobs astutely summarised an alternative approach; “Some people say,
How To Make Your Brand Millennial-Friendly
We’ve all heard about the growing importance of millennial consumers, those individuals born between 1981 and 1996 who currently constitute around 25% of the global population. According to the World Data Lab by 2020 this
How Culinary Trends Are Changing Wine Consumption
As our world becomes ever more interconnected, exciting dishes and ingredients from all over the globe are finding their way onto our plates. Consumers now have more choices than ever before when it comes to
How The “Female Palate” Is Driving Global Wine Trends
In the UK, United States and much of Western Europe, it’s women who do most of the wine buying in supermarkets and shops. According to research by Wine Intelligence, there are also more female wine
Why Women Should Be At The Heart Of Your Wine Marketing Strategy 2019
In the USA women make 83% of wine purchasing decisions, while in the UK the number is 80% and in France 70%. All over the world there is a strong tendency for women make most
Use Storytelling to Supercharge Your Wine & Spirits Marketing
When it comes to creating awesome marketing campaigns for your wine brand one of the most powerful tools you can use is customer data. Carefully examining the consumer habits and lifestyle of your customers can
How to Market to Female Consumers
With women now making up the majority of wine consumers in many countries around the world, fine-tuning your marketing campaigns to engage female consumers is now more important than ever. In the U.S. alone women
Making Wine & Spirits Fun: Drinks Marketing for the Experience Generation
With their passionate hunger for new and exciting experiences, we’ve all heard about how Millennials are shaping the future of the wine industry. No longer content with simply enjoying a good bottle of wine, these
5 Wine & Spirits Trends of 2019
Millenials, organic wine, wine cocktails, bourbon barrel ageing and drinking-in are the trends for the growing wine and spirits market of 2019. 1) Millenials are of Age Millenials out-drank the baby boomers in 2018, and by
THE BENEFITS OF ENTERING
The Women’s Wine & Spirits Awards is the World’s Most Important Wine & Spirits Competition Judged by Women Organised by CWSA, the “the most influential wine and spirits competition in the world“, “responsible for 1 billion bottles sold
WWSA Winner Martín Códax Lías
Martín Códax Lías continues to win prizes! And the last award she has won is nothing less than the gold medal at the International Women’s Wine & Spirit Awards 2018! We can not be more proud
WWSA Winner Nant
Australian Whisky Holdings Limited (ASX: AWY) is pleased to recognise the achievements of its wholly owned distillery “The Nant Distillery Company” at the recently announced Women’s Wine and Spirits Awards (WWSA) in London. The Nant
WWSA Winner Skånska Spritfabriek’s G-Gin
Skånska Spritfabriek’s G-Gin Classic and was recently named Gin of the Year and won double gold during the Women’s Wine and Spirits Awards (WWSA) 2018. The G-Gin Rosé systergroup won double gold. The competition judged
WWSA Winner Kamocsay Premium Ihlet Cuvee
100 of the world’s most influential Female Buyers Judge the Women’s Wine & Spirits Awards in London. Why? Because the wine business has discovered the exciting importance of women consumers in the UK : 80% of wine
WWSA Winner Mensa wins Gold at WWSA
Mensa wins Gold at Women’s Wine & Spirits Awards in London Mensa, South Africa’s first wine supported by an augmented reality app, has been lauded on the international stage with a Gold medal at the
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